How enterprises can use social media to promote their products or services

PRINT AND GRAPHIC ARTS MEDIA

Depending on the type of message you want to communicate to your customers, print media offers different options, including: brochures, business cards, newspaper ads and magazines.

·         Brochures, posters and packaging are a cost effective way to provide a variety of messages and detailed information about your products and services.

·         Business cards can be used to support your networking activities and give potential customers the information they need to contact you.

·         Local newspaper advertising’s way to reach people in your community and repeatedly exposes them to your message in order to create a stronger local presence for your business.

·         Magazines have the advantage of targeting a more specific audience of subscribers who are interested in the topics it covers.

ELECTRONIC MEDIA

Electronic media is a general term for any media that requires an electronic device for the content to be accessed. Some of the most common forms of electronic media include television, radio, internet and content for mobile devices.

·         Television content captures more audience time than any other media and is targeted at home audiences.

·         Radio is cost effective, and the audience is usually loyal to a station's program format.

·         The internet offers you a variety of different ways to market your product or service on a website or by email.

·         Cell phones and smartphones allow for marketing tactics that let you reach customers directly on their mobile devices.

·         Social media marketing encourages online interaction between your customers and your business using various social networking sites.